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“As an Independent Musician or Performing Artist Managing Your
Own Career and Booking Your Own Tours, and You Want to Take It to the Next Level, You Need to Know How To…”
- Increase your performance fees by 20-50% each year
- Create marketing materials that get you gigs and press
- Book tours more strategically to build your audience
- Open new performance markets and still make money
- Use the advice of industry professionals to boost your career
Then this book will get you on the road, making more money, booking better gigs, with
more press while playing to larger audiences.
Hi, I'm Jeri Goldstein. I was a booking agent and artist's manager for 20 years. So
often, when I was booking tours for my artists, I wished there was an easier, less frustrating, more
immediate, more organized and well, let's face it, less overwhelming way to do the job; get paid more
money and build my artist's careers. I wanted one resource to turn to where I could get spot-on
information and insights from others who had built successful touring careers as an artist or an
agent. I wanted help! I wanted information! BUT I didn't want to spend ton's of time searching all
over the place for this piece and that piece. I wanted to know how to make my artist's successful.
I wanted it, but it wasn't out there then.
It is NOW though. After years of my own frustrations, and with many of the artist's,
and agents I knew then, concerned with similar problems, I decided to do the research, interview the
professionals who had some answers, gather the information and make it easy to access--all in one
place.
Now I want to help you be successful! Now you can save years of searching for
information pertinent to your career development. Now you can learn from my mistakes, my successes
and other agents and artists years of experience. Now you can save your time, your money and start
getting the kind of gigs you want, for the kind of money you deserve with a loyal fan base that buys
your CDs and comes to your shows, over and over again.
Why, because now you will have time-proven resources and information at your fingertips
in a step-by step, easy and fun to read Guide, that can help you develop, maintain and plan for the growth
of your performing career. Let me shave years off your learning curve and help you take your career to the
next level.
How to Be Your Own Booking Agent
THE Musician’s & Performing Artist’s Guide To Successful Touring
Since 1998, the award-winning, How To Be Your Own Booking Agent
has been among the top selling music and performing arts business books. It is regularly
selected each semester by professors teaching music business and the performing arts and
continually recommended by musicians and performing artists worldwide. This unique step-by-step
guide and resource book is artfully organized so that it's easy and fun to read with savvy advice,
realistic methods and action plans geared for your success.
This completely updated edition provides current information about
immigration regulations for touring artists, new technology advances in digital and
electronic press kits and web design basics along with exciting new insights from
experienced professionals in the entertainment business. There are 24 chapters enhanced
with completely updated resource sections following each chapter packed with recommended
books, directories, web sites, businesses and new conferences helping you achieve your
career goals. This revised edition is truly THE Musician’s & Performing Artist’s Guide To
Successful Touring!
How To Be Your Own Booking Agent tackles such topics as: The Art of Negotiating;
How to Make Cold Calls; Setting Long Term Goals; Effective Telephone Techniques; Creating An Effective
Promotional Package; Contracts; The Art of Touring; Managing the Road; Conferences; Trade Shows and
Industry Events; Funding Sources; Crossing Borders--U.S./Canada Touring; Marketing Your Act; Accessing
the Media: Print, Radio, Television and The Internet; Working with Your Record Company; Working with
Managers and Agents; When to Quit Your Day Job; Hiring Help and Ethics and Attitudes. |
